Privacy Policy

White Heron Landing
Operated by Herrington STR Holdings LLC
Effective Date: October 8, 2026

Herrington STR Holdings LLC ("we," "us," or "our") operates White Heron Landing, a vacation rental property in Ruskin, Florida. This Privacy Policy describes how we collect, use, and protect personal information when you visit our website, make a reservation, or communicate with us.

1. Information We Collect

We may collect your name, email address, telephone number, reservation details, payment-related information, and communications you provide to us.

We may also collect website usage information through cookies, analytics, and similar technologies where enabled.

2. How We Use Your Information

We use personal information to:

• Process and manage vacation rental reservations.

• Communicate booking confirmations, arrival instructions, access information, and checkout reminders.

• Respond to questions and provide guest assistance.

• Process payments and maintain business records.

• Comply with applicable legal and tax requirements.

• Maintain the security and operation of our property and website.

3. SMS Communications

When you provide your mobile number and consent to receive SMS messages, Herrington STR Holdings LLC may send reservation-related text messages, including booking confirmations, check-in instructions, access information, checkout reminders, and guest support communications.

Message frequency varies depending on your reservation and communications with us. Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP. Reply HELP for assistance or contact us using the contact information provided below.

Consent to receive SMS messages is not a condition of purchasing or booking.

Mobile information, SMS consent, and SMS opt-in data will not be shared with third parties or affiliates for marketing or promotional purposes.

4. Information Sharing

We may share information with service providers that assist with reservations, payment processing, property management, website hosting, and guest communications.

These providers may use information only as necessary to perform their services, subject to applicable contractual and legal requirements.

We do not sell personal information.

5. Payment Security

Payments may be processed through secure third-party payment providers. We do not intentionally store complete payment card numbers on our website.

6. Data Retention and Security

We retain personal information as reasonably necessary for reservation management, business operations, legal compliance, and dispute resolution.

We use reasonable administrative and technical safeguards to protect information, although no electronic system can guarantee absolute security.

7. Your Privacy Choices

You may contact us to request access to or correction or deletion of your personal information, subject to applicable legal requirements and retention obligations.

You may opt out of SMS messages by replying STOP.

8. Third-Party Services

Our website and reservation services may use third-party providers, including OwnerRez, payment processors, and booking platforms. Those providers may maintain separate privacy policies governing their services.

9. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

10. Contact Information

Herrington STR Holdings LLC
White Heron Landing
Ruskin, Florida 33570
Email: j.herrington@mbcconstruction.net